The role of a Beer Sommelier
The role of a Beer Sommelier is to be an expert on beer styles and beer & food matching. They are professional beer educators with depth of knowledge, enthusiasm and strong communication skills.
What I offer
Experienced in organising events for both intimate and large groups. Events can be light and fun for a general interest audience. If a more educational experience is preferred then a formal approach can be planned with greater detail on beer styles, pairings and other elements. No matter what you have in mind your event will deliver an engaging and informative experience that focuses on the thing I love most – good beer!
Tutored tastings
A tutored tasting involves the Beer Sommelier leading a group through a range of selected beers.
As well as the flavours of the beer, the group can discuss the ingredients of beer, the process of tasting beer, the history of a style.
At its essence, a tutored tasting is about building a more in depth understanding and, ultimately, a greater enjoyment of beer.
Beer & food matching
Focusing on the appearance, aromas, flavours and mouthfeel of each beer presented, food and beer matching bring an extra dimension to both.
Beer matching can be as straightforward as pairing beer with cheese, or with food across an entire menu.
Whether it’s working with a private group or a professional kitchen, Beer Sommeliers relish the opportunity to curate and develop bespoke pairings.
Corporate or private events
A Beer Sommelier can curate a bespoke session based on your needs. Beer lends itself incredibly well to almost all events and nothing is off limits.
Whether you’re organising a private, corporate or hospitality event or a staff incentive activity a Beer Sommelier led activity adds structure, professionalism and fun whatever your requirements.
Staff training
The title of Beer Sommelier isn’t just about knowledge of beer, it’s about passing this knowledge and joy on to others. From a one-off familiarisation with styles to being an ongoing feature of your staff training program, Beer Sommeliers are experts in beer styles that can add value to your organisation.
Consultancy
Businesses including restaurants, pubs & bars, taprooms and bottle shops, can work with a Beer Sommelier to develop their beer offer.
An exciting and fast moving beer menu alongside staff training and beer and food tasting events add value and engagement.